NBA team jersey sponsorship: Selling out or selling big ?

Since 2017 the NBA has gone the way of NASCAR, and soccer clubs, with the selling of ad space on their jerseys. I can’t argue with the revenue that the advertisement has brought in, but for nostalgic reasons, I hate to see one of the Big 3 North American professional sports leagues go the way of the amateurish looking uniforms of the above-mentioned soccer clubs, and NASCAR driver. There was always something sacred to me about the uniforms not being monetized.

The argument can be made that the NBA is evolving and just taking advantage of an opportunity that presented itself. Those deals total around $137 million for the 21 teams that participated (listed below), which equals about $ 6.5 per team. That’s not exactly chump change, but by pro sports standards that’s probably their laundry budget for the year.

It probably won’t be long before the remaining 9 teams jump on the bandwagon, and get their own deals. After all, the NBA jersey is a very visible item that’s seen by millions of people each night.  I think over the next 5 years that $137 million will probably double.

Observing the popularity of tattoos with today’s athletes, I wonder if it’s too far fetched to see players striking their own deal with a sponsor to deface their body with a national brand. I’m sure that would be a legal battle between the NBA and the NBPA for the ages.


Teams with corporate sponsorship for jersey branding:

Atlanta Hawks – Sharecare

Boston Celtics – General Electric

Brooklyn Nets – Infor

Charlotte Hornets – LendingTree

Cleveland Cavaliers – Goodyear Tire and Rubber Company

Dallas Mavericks – 5Miles

Denver Nuggets – Western Union[

Detroit Pistons – Flagstar Bank

Golden State Warriors – Rakuten

Los Angeles Clippers – Bumble

Los Angeles Lakers – Wish

Miami Heat – Ultimate Software

Milwaukee Bucks – Harley-Davidson

Minnesota Timberwolves – Fitbit

New Orleans Pelicans – Zatarain’s

New York Knicks – Squarespace

Orlando Magic – Walt Disney World Resort

Philadelphia 76ers – StubHub

Sacramento Kings – Blue Diamond Growers

Toronto Raptors – Sun Life Financial

Utah Jazz – Qualtrics


Temas without corporate sponsorship for jersey branding:

Chicago Bulls

Houston Rockets

Indiana Pacers

Memphis Grizzlies

Oklahoma City Thunder

Phoenix Suns

Portland Trailblazers

San Antonio Spurs

Washington Wizard


  1. I actually play and watch basketball a lot and lately I been loving the new jerseys. I feel as though they look a lot nicer with the ads on them! Thanks so much!

    1. Thanks for checking out the site Jamaar, I guess I just haven’t gotten used to seeing the ads. I’m kindof a traditionalist when it comes to uniforms. I don’t even like the “alternate” uniforms that teams wear. I know its good for marketing, but I hate seeing the Knicks in green uniforms on Xmas day.


  2. I think it’s just another case in advertising and getting money whatever way they can. I have a hard time believing that professional basketball teams don’t make enough money to support themselves without multimillion-dollar advertising on their jerseys. I kind of like the purity of just a jersey minus advertising.

    1. Hi Lynne, thanks for stopping by. I agree, I’m a bit of a purist myself, and think it’s a cash grab by the NBA. That seems to be the way sports are heading, all about the revenue, and less about the game.

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